Creative Studio Leader, Hudl

Alex Jacobsen

Leading Hudl's in-house creative studio - video production, creative operations, and AI-powered systems for brand and partner content.

Role
Creative Studio Leader
Focus
Video Production & AI Systems
Clients
T-Mobile, Chase, Gatorade, PUMA, U.S. Army
Featured work
11
Years at Hudl
80%
Faster turnaround via AI-assisted editing
2,000+
Templated motion-graphics assets
30+
Branded packages delivered weekly

Selected work spanning brand campaigns, documentary series, athlete profiles, and the AI-powered systems built to produce them — for Hudl, T-Mobile, Chase, Gatorade, PUMA, and more.

Services

01 Creative Direction Leading concept-to-delivery for brand and partner campaigns.
02 Production Management Running the full pipeline: intake, scoping, scheduling, delivery.
03 AI-Assisted Workflows Building systems that scale output without scaling headcount.
04 Shooting & Editing Hands-on cinematography and post-production.
05 Motion Design Templated and custom graphics at scale.

About

I lead Hudl's in-house creative studio. That's the video team behind our brand and partner content, from first concept to final delivery. I've been at Hudl for over 11 years, starting as a core video producer and growing into leading and managing the studio, and along the way I've delivered campaigns for T-Mobile, Chase, Gatorade, PUMA, and the U.S. Army. I also run our enterprise vendor stack: DAM, music licensing, transfer and review infrastructure. In-house studios can't just hire their way out of more demand, so I've focused on building systems instead. I built AI-assisted editing workflows that cut our turnaround time by 80% across 30+ branded packages a week. I also built a library of 2,000+ templated motion-graphics assets and an intake pipeline that automatically turns incoming requests into scoped briefs. I'm a 2x Heartland Emmy winner for sports programming.

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